Social marketing is a beautiful thing. Where else can you drive hundreds, even thousands, of visitors to your site at the drop of a hat? The only medium I know of that can achieve the same, quick results is pay per click. The difference is that pay per click is expensive!
What a lot of people take for granted in social media is that there are several different strategies you can have in determining what kind of campaign you want to set up. Perhaps you want something ‘brand’ oriented or you would like to take advantage of the SEO effects of high PR sites linking to yours…
Really, you have to figure out what your goals are and then break those down into action plans. Read the rest of this entry »